I thought the following paper was the best at the conference for Liaison work " Turning 'cold sellers' into 'must haves': marketing unsought library products" by Julie Badger Swinburne University of Technology.
If you are interested the link to the paper is below:
http://conferences.alia.org.au/alia2008/pdfs/320.TT.pdf
Cherie
Monday, 13 October 2008
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